Print Magazine of QR Codes
Tada Gets
A Japanese magazine called "Tada Gets" (things for free) started to put out issues composed almost entirely of QR codes. By scanning those codes, the reader can link up via cell phone to free ring tones, decorations, games, music, pictures and other kinds of content. The magazine's approach to the print media market has been aided by the fact that many young readers now get unlimited data plans on their cell phones and can download and scan stuff without incurring in huge charges. The magazine also publishes some written content but most of it is QR codes of different sizes and color.
Trend Themes
1. QR Code-based Print Media - The trend of using QR codes as the main content of print media offers a disruptive innovation opportunity for magazines to connect readers to digital content and provide interactive reading experiences.
2. Interactive Print Advertising - QR codes on print advertisements provide brands with an interactive way to engage consumers and track conversion rates. This trend could disrupt traditional advertising methods and create new revenue streams for print media companies.
3. Mobile Content Distribution Via Print Media - By using QR codes in print media, companies can distribute free digital content directly to consumers' mobile devices, creating new opportunities for mobile marketing and disruptive innovation in digital content delivery.
Industry Implications
1. Magazine Publishing - The use of QR codes in print media offers a disruptive innovation opportunity for magazine publishing to attract new audiences, increase engagement, and evolve into a more interactive medium.
2. Advertising - The trend of using QR codes on print advertisements creates a disruptive innovation opportunity for advertising agencies to offer interactive and trackable campaigns, and for print media companies to create new revenue streams through mobile marketing partnerships.
3. Mobile Marketing - QR codes in print media create a disruptive innovation opportunity for mobile marketing to expand beyond digital channels and leverage the power of print advertising to connect brands with consumers and drive engagement with mobile digital content.