The Taco Bell Taco Lover's Pass is a new service being tested by the brand to provide patrons with a way to continuously enjoy their favorite menu item every day of the month. The subscription works on a 30-day basis and would require patrons to sign up via the Taco Bell app where they can purchase a plan to get a single taco each day. Subscribers would get access to a number of different taco options including a Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Taco, Doritos Locos Taco Supreme and the Spicy Potato Soft Taco, depending on the plan they choose.
The Taco Bell Taco Lover's Pass is priced between $5 and $10, and is being tested at select locations in Tucson, Arizona through November 24, 2021.
QSR Taco Subscriptions
The Taco Bell Taco Lover's Pass is Being Tested by the Brand
Trend Themes
1. Fast Food Subscriptions - The subscription-based model for fast food is a disruptive opportunity for QSR brands to increase customer loyalty and incentivize frequent visits.
2. Personalized Menus - Customizable subscription offerings that allow customers to choose their preferred menu items can result in better customer experiences and increased sales for QSR brands.
3. Digital Loyalty Programs - The implementation of digital loyalty programs can create opportunities for QSR brands to reduce customer churn and increase repeat business by incentivizing customers with exclusive offers and discounts.
Industry Implications
1. Fast Food Industry - The fast food industry can benefit from the adoption of subscription-based services, personalized menus, and digital loyalty programs to capture a larger share of the market and increase their customer base.
2. Mobile App Development - The development of mobile apps that enable subscription-based services, personalized menu options, and digital loyalty programs represent a disruptive innovation opportunity for the mobile app development industry to drive user adoption and engagement.
3. Food Delivery Platforms - Food delivery platforms can drive growth by partnering with QSR brands to provide customers with subscription-based services, personalized menu options, and digital loyalty programs that enable a better customer experience and increase repeat business.