Taco Bell's Cantina recently opened in Cincinnati's downtown, setting itself up as a new urban location that will cater primarily to Millennial consumers. One of the biggest differences between Taco Bell and Taco Bell Cantina is that the latter serves alcohol, including alcoholic version of frozen drinks from the chain like the Mountain Dew Baja Blast.
The design of the eatery boasts a fresh and youthful look, which puts a focus on reclaimed materials, an open kitchen and modernly designed booths equipped with USB charging stations. On the menu at Taco Bell Cantina, there are plenty of shareable fast food options that will be especially appealing to young diners, as they range in price from just $3 to $5.
Millennial-Targeted Mexican Eateries
Taco Bell's Cantina Offers Shareable Food and a Modern Design
Trend Themes
1. Millennial-targeted Mexican Eateries - Opportunity to create Mexican eateries specifically tailored to appeal to the Millennial consumer base.
2. Alcoholic Frozen Drinks - Disruptive innovation opportunity to introduce alcoholic versions of popular frozen drinks in fast-food chains.
3. Youthful and Modern Design - Innovation opportunity to incorporate fresh and modern design elements, such as reclaimed materials and USB charging stations, in restaurant spaces.
Industry Implications
1. Fast Food - Fast food chains can explore the concept of Millennial-targeted Mexican eateries to attract a younger demographic.
2. Casual Dining - Casual dining establishments can consider offering shareable fast food options at affordable prices to appeal to young diners.
3. Beverage Industry - Beverage industry players can explore the opportunity to create and supply alcoholic versions of popular frozen drinks for fast food chains.