At the 2023 Independent Pet Innovation Awards, Phelps Pet Products’ Disney Table Scraps dog treat line was named the Upcycled Dog Treat of the Year. This line of treats for dogs puts forth organic, superfood and upcycled ingredients, and catches the eyes of both environmentally friendly pet parents and those who love characters like Mickey Mouse and Grogu.
This line also recently expanded to include upcycled formulas for cats: Chicken Mac & Cheese and Fish 'n' Chips.
Notably, Phelps Pet Products received more than 2,000 nominations for its Disney Table Scraps line in the Upcycled Dog Treat of the Year category, and the dog treat line was one of the first to be certified by the Upcycled Food Association.
Upcycled Pet Treats
Phelps Pet Products’ Disney Table Scraps are Award-Winning & Waste-Reducing
Trend Themes
1. Upcycled Pet Treats - Phelps Pet Products' Disney Table Scraps dog treat line won the Upcycled Dog Treat of the Year award at the 2023 Independent Pet Innovation Awards.
2. Organic and Superfood Ingredients - Phelps Pet Products' Disney Table Scraps line offers treats for dogs with organic and superfood ingredients, appealing to health-conscious pet parents.
3. Expansion to Cat Treats - Phelps Pet Products' Disney Table Scraps line expanded to include upcycled formulas for cats, such as Chicken Mac & Cheese and Fish 'n' Chips.
Industry Implications
1. Pet Food - Phelps Pet Products' Disney Table Scraps line represents a disruptive innovation opportunity in the pet food industry by offering upcycled dog and cat treats.
2. Environmental Sustainability - Phelps Pet Products' commitment to using upcycled ingredients in their Disney Table Scraps line presents a disruptive innovation opportunity in the environmental sustainability industry.
3. Character Licensing - Phelps Pet Products' Disney Table Scraps line, featuring beloved characters like Mickey Mouse and Grogu, creates a disruptive innovation opportunity in the character licensing industry for pet treats.