Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching habits and complements them with personalized advertising.
After cementing a strong relationship with CBC, Fox, MTV and other major cable programmers, Flingo has begun discussing the gist and implications of their newest software invention. By the end of the year, a series of $500 televisions outfitted with SyncApps will be available for purchase. In a nutshell, the software monitors what TV channels you watch and relays that information to a central server, which then pushes relevant ad content onto your television, computer or any other network-connected devices.
Setting aside any privacy concerns, it's not far-fetched to assume that SyncApps may lead TV viewers into a "filter bubble," where they only receive information of their choosing and are guarded from outside opinions or views.
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
Trend Themes
1. Personalized Advertising - SyncApps allows for personalized advertising based on a user's TV-watching habits, creating opportunities for targeted advertising
2. TV Data Collection - The collection of data on TV-watching habits via SyncApps presents opportunities for further analysis and insights
3. Filter Bubbles - The potential for SyncApps to create filter bubbles could drive demand for alternative forms of media and advertising
Industry Implications
1. Television - SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers
2. Advertising Technology - Flingo's development of SyncApps represents a disruptive innovation in the field of advertising technology
3. Data Analytics - The data collection and analysis capabilities of SyncApps present opportunities for companies in the data analytics industry