Canadian brands Swiss Chalet and Lays recently joined forces again to launch the highly coveted Lays Swiss Chalet Chips. Made with specially selected potatoes, vegetable oil, seasoning (Maltodextrin, dehydrated vegetables (tomato, onion garlic), salt, spices and herbs, sugar, yeast extract, malic acid, color, citric acid, natural flavor), they're perfect for fans of the brands.
Packaged in a light-brown bag, these must-have chips are the perfect way to ring in the end of summer for those last few barbeques before the weather cools down. Plus, the large size means there's enough to share with the whole family.
Starting in September, Canadians can grab their family-sized bag of the limited edition Lay’s Chalet Sauce Chips at any Swiss Chalet restaurant for $3.99.
Chicken-Sauce Flavored Chips
Lays and Swiss Chalet Relaunch the Iconic Swiss Chalet Chips
Trend Themes
1. Limited Edition Food Collaborations - The collaboration between Swiss Chalet and Lays for the iconic Swiss Chalet chips showcases the trend of limited edition food collaborations, creating unique and exclusive flavors for fans.
2. Flavored Chips - The launch of the Lays Swiss Chalet Chips highlights the trend of flavored chips, offering consumers new and innovative flavors beyond traditional options.
3. Regional-inspired Snacks - The Swiss Chalet Chips cater to the trend of regional-inspired snacks, providing consumers with a taste of a popular Canadian brand in a convenient chip format.
Industry Implications
1. Food and Beverage - The collaboration between Swiss Chalet and Lays demonstrates an opportunity for the food and beverage industry to partner and create exciting, limited edition products that appeal to consumers.
2. Snack Food - The launch of the Lays Swiss Chalet Chips presents an opportunity for the snack food industry to introduce unique and flavorful options, expanding beyond traditional chip flavors.
3. Fast Casual Dining - Swiss Chalet's partnership with Lays to create the Swiss Chalet chips opens up an opportunity for the fast casual dining industry to expand its brand presence through innovative snack collaborations.