Rather than being presented only as protein bars that will help your personal health and wellness journey, FitSpo's snack bars are wrapped in indulgent flavors.
While Chocolate, Cookies & Cream and Wafer Hazelnut sound like treats that should be grouped into categories of food items that are bad for you if you're trying to get in shape, these protein bars are loaded with protein, omega 3, 6 and 9, plus pre-biotic fibre. The bars are naturally sweetened with zero-calorie Stevia, giving the bars good taste without hidden sugary ingredients. The FitSpo bars are grouped into different themes in accordance with words to describe their benefits, including Active, Slim, Power, and Maxx. In terms of packaging, the bars are branded with slices of color to differentiate one flavored bar from the next.
Dessert Protein Bars
FitSpo's Sweet Protein Bar Snacks Are Naturally Sweetned and Full of Fibre
Trend Themes
1. Indulgent Protein Bars - Disruptive innovation opportunity: Create protein bars that mimic indulgent flavors while still being healthy and nutritious.
2. Naturally Sweetened Bars - Disruptive innovation opportunity: Develop protein bars that are sweetened with zero-calorie natural ingredients instead of artificial sweeteners.
3. Themed Protein Bars - Disruptive innovation opportunity: Design protein bars that cater to specific benefits and themes to enhance consumer experience and brand differentiation.
Industry Implications
1. Health Foods - Disruptive innovation opportunity: Explore the development of protein bars and snacks that promote health and wellness without compromising on taste.
2. Nutraceuticals - Disruptive innovation opportunity: Combine the benefits of protein bars with additional nutraceutical ingredients to enhance functionality and target specific health goals.
3. Food Packaging - Disruptive innovation opportunity: Create innovative and visually appealing packaging solutions for protein bars that facilitate product differentiation and consumer appeal.