For this year's Halloween season, Squish Candies based out of Toronto released a fun and sweet Halloween candy simply called 'Brains.' The brain-shaped candies take the form of a textured gummy that reveals what looks to be a bloody red interior. Biting into the center of this candy reveals a sour red liquid that's perfect for thrilling trick-or-treaters.
Although there are many Halloween candies given out each year that put taste before any health considerations, this Squish candy is prepared with only non-GMO ingredients that are also free of fat and gluten.
Though this sweet Halloween candy may not be for the squeamish, the experience of biting into this treat is sure to spook those with a sweet tooth and still leave them wanting more.
Chewy Brain Candies
This Sweet Halloween Candy from Squish Has an Oozing Red Center
Trend Themes
1. Halloween-themed Candies - Developing innovative and unique candies with a Halloween theme, such as gummies with oozing red centers, can captivate consumers during the Halloween season.
2. Non-gmo and Gluten-free Options - Catering to health-conscious consumers by offering Halloween candies made with non-GMO ingredients and free of gluten creates a niche market and potential for disruption.
3. Interactive Candy Experiences - Creating candies that provide an interactive experience, like biting into a textured gummy with a surprise sour liquid center, can enhance consumer engagement and enjoyment.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore and develop new Halloween-themed candies that offer unique taste experiences to attract consumers during the Halloween season.
2. Health Food Industry - The health food industry can capitalize on the demand for healthier Halloween candy alternatives by offering non-GMO and gluten-free options that appeal to health-conscious consumers.
3. Event Planning Industry - The event planning industry can incorporate interactive candy experiences, like Halloween candies with surprising textures and flavors, to create engaging and memorable event experiences for clients and attendees.