The Sweet Balm collection from Sephora reportedly comes after a partnership Clinique did with Crayola, which resulted in the 'Chubby Stick' lip crayons. With the cosmetics giant now hopping onto the nostalgic packaging fad with the Sweet Balm collection's push pop-style packaging, it's likely that similar designs will be promoted from it in the future.
In addition to featuring fun designs that make the products easy to use while one is on the go, the Sweet Balm collection offers great moisturizing effects. Three different colors are available: Pink, Coral and Violet. Although each looks bold, once applied they have a subtle sheen. Due to this, Sephora's Sweet Balms are a versatile product that can be reapplied throughout the day for both moisture and color.
Push Pop Lipsticks
Sephora's 'Sweet Balm' Collection Comes in Playful Packaging
Trend Themes
1. Nostalgic Packaging - Companies can explore nostalgic packaging designs to appeal to consumers' sentimental desires and create a unique selling point.
2. Convenient On-the-go Products - Brands can develop easy-to-use and portable products that cater to busy lifestyles and allow for quick touch-ups throughout the day.
3. Moisturizing Lip Products - There is an opportunity for brands to innovate and create lip products that provide both color and moisturization for consumers seeking multi-functional solutions.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on nostalgic packaging and develop convenient lip products to attract customers and differentiate from competitors.
2. Personal Care - The personal care industry can explore nostalgic packaging and convenient on-the-go products to cater to consumers' needs and preferences.
3. Beauty Retail - Beauty retailers can curate and promote innovative moisturizing lip products that offer both color and hydration for the convenience of their customers.