Waking up in a bed drenched in your own perspiration isn't something any woman wants to endure, but thanks to NiteSweatz, an innovative sweat-wicking lingerie by Lesley Hatfield, you won't have to anymore. Hot flashes are more than uncomfortable, they're downright distracting and night sweats can be intolerable, and with so many women seeking a solution, it's only a matter of time before this catches on.
"Conditions such as perimenopause, menopause, hormone therapy, chemotherapy and/or just being naturally hot-blooded lend to increased perspiration during the day and especially at night," the company explains. "Using a silky blend of fabrics coupled with a patented moisture management system, NiteSweatz magically wicks moisture away from the body, leaving you comfortably cool in warm conditions and toasty warm in cooler conditions."
Hatfield, an exercise physiologist and personal trainer, invented the thermo-regulating underwear after a client complained of night sweats. Inspired by sweat-absorbing fitness clothes, she first advised her client to sleep in her workout gear before deciding if there wasn't a more comfortable alternative, she would invent one herself, hence the creation of the NiteSweatz line.
NiteSweatz come in sleepwear, daywear, gowns, cover ups and even thongs. They're visually appealing too, coming in everything from subtle panties to sexy, lace-trimmed night gowns. They're intended to flatter and allow skin to breath while remaining comfortable.
They'll leave you feeling hot, but in a very positive way!
Sweat Absorbing Lingerie
NiteSweatz for Hot Flashes
Trend Themes
1. Sweat-wicking Apparel - The innovative moisture management system used in NiteSweatz lingerie presents opportunities for the development of more comfortable and effective athletic and everyday apparel.
2. Menopause Relief Products - NiteSweatz underscores the demand for products that alleviate symptoms associated with menopause, and companies can innovate in this area to provide enhanced relief for this demographic.
3. Functional Undergarments - The creation of NiteSweatz attests to an opportunity for functional undergarment innovations, which offer hair and beauty businesses the opportunity to provide enhanced products for their customers.
Industry Implications
1. Apparel - The development of sweat-wicking apparel can greatly benefit the fashion industry, providing opportunities for designers to produce more comfortable and high-performing garments.
2. Healthcare - Companies in the healthcare industry can innovate by developing menopause relief products, in line with the increasing demand for products that alleviate menopausal symptoms.
3. Hair and Beauty - Beauty and personal care businesses can produce and market functional undergarments such as NiteSweatz to their customers, enhancing their core products with auxiliary offerings that help alleviate health and wellness issues.