Winters in Canada can be painfully cold and long, which is why Hotels.com decided to create a unique swear jar campaign that encourages people to express their anger for the chance to get somewhere sunny for a little while.
For more money to be added to the virtual swear jar, Twitter users simply have to send a message with the proper hashtags while complaining about the frigid temperatures. The more they curse to show their dissatisfaction, the more money is added. Those interested in traveling can enter to win by simply signing up with their full name and email address.
Although names can be entered at any time, they'll only be drawn by Hotels.com once the swear jar reaches $1,000. If one wins, they'll be given a gift card that they can use towards a room in a warm location.
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
Trend Themes
1. Virtual Swear Jar - Opportunity for companies to incentivize engagement and collect user-generated content through virtual swear jar campaigns.
2. User-generated Complaints - Leveraging user complaints on social media to drive marketing campaigns and create brand awareness.
3. Interactive Social Media Contests - Creating interactive and engaging social media contests that encourage user participation to generate buzz and increase brand visibility.
Industry Implications
1. Hospitality Industry - Hotels and travel companies can implement swear jar campaigns to boost customer engagement and drive bookings.
2. Marketing and Advertising - Marketing agencies can help brands leverage user-generated complaints to create innovative and attention-grabbing campaigns.
3. Social Media Platforms - Social media platforms can provide tools and features to facilitate interactive contests and incentivize user participation.