Typography provides designers with incredible freedom to express their imaginative ideas, but how often do you see it applied in the way that it is in the SVA Take it On campaign? In promotion of New York City's School of Visual Arts, this series of print advertisements certainly captures your attention.
The red tentacles of an octopus literally grab the face of a man, spelling the name of the institution with its loopy suctioning limbs. A female model seems to be growing extra facial hair, in such a way that it forms elegant letters to make the same words. In the final poster of the SVA Take it On campaign, a young guy appears to have an embossed face with block characters. This is an engrossing marketing strategy by Jessica Walsh and Stefan Sagmeister.
Literal Typefaced Advertising
The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
Trend Themes
1. Literal Typeface Advertising - Companies can use literal typeface advertising to create memorable and unique marketing campaigns.
2. Creative Typography in Advertising - Using creative typography in advertising can attract attention and make a brand stand out from competitors.
3. In-your-face Visual Strategy - Brands can utilize an in-your-face visual strategy to capture the attention of their target audience.
Industry Implications
1. Advertising - The advertising industry can leverage literal typeface and creative typography for their campaigns to stand out in a crowded market.
2. Design - Designers can use literal typeface and creative typography to create unique and memorable branding for their clients.
3. Education - Educational institutions can utilize in-your-face visual strategies to attract potential students and create a memorable brand image.