California cannabis company Farming First launched a sustainably grown cannabis brand by the name of Venterra Farms and it shares eco-friendly cannabis products in an innovative way. Thanks to hybrid farming, the company's proprietary approach combines what it calls "the best of indoor growing technology with the sustainability and cost efficiency of sun-grown outdoor cultivation."
The brand is introducing itself to the world with a range of products, including jarred flower, pre-rolls and vape pens in strains like Wedding Cake, Peanut Butter Breath and Apples & Bananas. Full-spectrum gummies are also on offer, sharing fruit flavors with five milligrams of THC per gummy.
With solar power and upcycled water integrated into its approach to producing quality cannabis products, Venterra Farms demonstrates its commitment to working with the planet's resources and supporting conservation.
Sustainably Grown Cannabis Brands
Venterra Farms' Hybrid Farming Approach Combines Growing Tech
Trend Themes
1. Sustainable Cannabis Brands - The trend of implementing sustainable practices in cannabis production and branding can lead to disruptive innovation opportunities in eco-friendly products and technologies.
2. Hybrid Farming Approach - The trend of using a hybrid farming approach that combines indoor growing technology with sun-grown outdoor cultivation can lead to disruptive innovation opportunities in efficient and sustainable cannabis production methods.
3. Full-spectrum Cannabis Products - The trend of offering full-spectrum cannabis products with different infused options, like gummies, can lead to disruptive innovation opportunities in unique and diverse cannabis product lines.
Industry Implications
1. Cannabis Industry - The cannabis industry can benefit from implementing sustainable practices and hybrid farming approaches to meet the increasing demand for eco-friendly and high-quality cannabis products.
2. Technology Industry - The technology industry can provide innovative solutions, such as advanced monitoring systems and renewable energy sources, to help cannabis companies integrate sustainable practices into their production methods.
3. Food and Beverage Industry - The food and beverage industry can explore new product lines, such as full-spectrum cannabis-infused gummies, to capitalize on the increasing popularity of cannabis products and the demand for unique and diverse options.