There really is no shortage of contemporary, chic, and sustainable underwear brands on the market but Subset stands out with its comfortable materials and eye-catching color palettes. Subset is the re-branding initiative of Knickey, a label known for its organic cotton basics, and this new chapter signifies growth and a commitment to expanding product categories and size offerings.
The new sustainable underwear brand continues to use organic cotton for its products and to insist on fair labor practices for production. The brand-new color palette includes three vibrant nuances—Marine, Stone, and Meridian. Subset is also expanding into new categories, including men's innerwear and lounge apparel.
Moreover, Subset is emphasizing sustainability by partnering with SuperCircle for an Intimates Recycling Program. This initiative will allow customers of the sustainable underwear brand to recycle old intimates for free in exchange for a credit toward their next order.
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Trend Themes
1. Chic Sustainable Underwear - Subset stands out with its comfortable materials and eye-catching color palettes.
2. Expansion of Product Categories - Subset is committed to expanding product categories and size offerings.
3. Intimates Recycling Program - Subset is emphasizing sustainability by partnering with SuperCircle for an Intimates Recycling Program.
Industry Implications
1. Fashion & Apparel - Subset's chic sustainable underwear brand offers a unique twist in the fashion & apparel industry.
2. Textile & Manufacturing - Partnering with SuperCircle for an Intimates Recycling Program opens up opportunities for the textile & manufacturing industry.
3. E-commerce - Subset's commitment to sustainable practices creates disruptive innovation opportunities in the e-commerce industry.