One tire at a time, Goodyear is making the future of transportation more environmentally friendly, especially thanks to innovations like its newest sustainable tire.
The newly unveiled tire is made from 70% sustainable materials and 13 materials, including soybean oil, rice husk ash, and polyester made from plastic waste. Each of these thoughtfully selected materials serves a purpose, and in the case of soybean oil, this bio-based material was chosen for the way it helps to keep rubber pliable as the tire heats and cools. Rice husk ask was chosen as a replacement for silica and this waste-reducing material gives new life to a by-product of rice processing.
Thanks to this innovation, Goodyear is well on its way to meeting its goal of creating a 100% sustainable tire by 2030.
Durable Sustainable Tires
Goodyear Succeeded in Creating a Tire with 70% Sustainable Materials
Trend Themes
1. Sustainable Tires - The movement towards sustainability in tire production is creating opportunities for companies to incorporate eco-friendly materials and reduce waste.
2. Bio-based Materials - The use of bio-based materials, such as soybean oil, is a disruptive innovation that can improve the sustainability of tire production and reduce dependence on fossil fuels.
3. Waste Reduction - Efforts to reduce waste in tire production, such as using rice husk ash as a replacement for silica, are creating opportunities to repurpose by-products and reduce environmental impact.
Industry Implications
1. Automotive - The trend towards sustainable tires presents opportunities for the automotive industry to differentiate themselves by offering more eco-friendly options and appeal to environmentally conscious consumers.
2. Rubber - The use of bio-based materials and waste reduction efforts in tire production presents disruptive innovation opportunities for the rubber industry to create more sustainable products and improve their environmental footprint.
3. Agriculture - The repurposing of rice husk ash as a material in tire production presents an innovation opportunity for the agriculture industry to create value from a previously discarded by-product.