Many brands are adopting sustainable production models to give consumers peace of mind. Even one of the most well-known fast fashion purveyors is switching to a more planet-friendly mode by pledging that it will strive to offer collections made with fully organic or recycled fabrics by 2025. This extends to materials like cotton, linen, and polyester. Viscose is planned to be ethically sourced by 2023.
This sustainable production model is a huge step for the fashion company as it recognizes consumption and its impact on the environment. The materials that are to be switched to the more eco-conscious option "make up 90 percent of all raw materials purchased by the brand." Moreover, Zara is also cooking up plans to make its brick-and-mortar locations eco-efficient, as well as make clothing recycling available at all stores.
Sustainable Production Model Pledges
Zara Vows to Be Using 100% Sustainable Materials by 2025
Trend Themes
1. Sustainable Production Models - Zara's pledge to use 100% sustainable materials by 2025 highlights the growing trend towards sustainable production models in the fashion industry.
2. Organic and Recycled Fabrics - The shift towards using fully organic or recycled fabrics by 2025 presents disruptive innovation opportunities for eco-conscious textile manufacturers.
3. Eco-efficient Retail Spaces - Zara's plans to make its brick-and-mortar locations eco-efficient signal a trend towards sustainable design and operations in the retail industry.
Industry Implications
1. Fashion Industry - Zara's commitment to sustainable production models and materials sets a precedent for the fashion industry to prioritize eco-conscious practices.
2. Textile Manufacturing - The increasing demand for organic and recycled fabrics presents a disruptive innovation opportunity for textile manufacturers to develop new eco-friendly materials.
3. Retail Industry - The push towards eco-efficient retail spaces creates opportunities for companies in the retail industry to adopt sustainable practices and reduce their environmental impact.