Levi has just unveiled its most sustainable jeans yet. The denim will be used in two brand new cuts in Levi's Wellthread line—one will be for men and it will boast the silhouette of the iconic 502, while the other be for women as the High Loose model.
The sustainable jeans are made from a blend of organic cotton and Circulose. The latter material is a fabric that is gaining considerable traction in the fashion world due to its closed-loop approach to manufacturing. The innovative fabric is produced by re:newcell who "breaks down [discarded cotton textiles] through water." The output is a sheet of Circulose which is made into viscose fiber.
Given the popularity of the garment as a staple for generations of style-minded individuals, and this new mode of manufacturing for Levi's, the new 502 and High Loose models are sure to be a hit.
Highly Sustainable Jeans
Levi's Debuts a Pair of Jeans Made from Cotton and Circulose Fabric
Trend Themes
1. Sustainable Fashion - The use of organic cotton and Circulose fabric in Levi's highly sustainable jeans presents an opportunity for disruptive innovation in the fashion industry.
2. Closed-loop Manufacturing - The adoption of Circulose fabric and its closed-loop approach to manufacturing creates potential for disruptive innovation in the textile industry.
3. Circular Economy - Levi's sustainable jeans made from Circulose contribute to the circular economy trend, offering opportunities for disruptive innovation in sustainable materials and production methods.
Industry Implications
1. Fashion Industry - Levi's highly sustainable jeans made with organic cotton and Circulose fabric have the potential to disrupt the fashion industry by setting a standard for sustainable and eco-friendly fashion manufacturing.
2. Textile Industry - The adoption of closed-loop manufacturing using Circulose fabric presents disruptive innovation opportunities in the textile industry by promoting sustainable and environmentally friendly production methods.
3. Sustainable Materials Industry - The use of Circulose fabric in Levi's sustainable jeans creates opportunities for disruptive innovation in the sustainable materials industry, encouraging the development of eco-friendly alternatives to traditional fabrics.