Perfume bottles have long been admired for their aesthetic appeal but sustainability is a growing concern, and EAUSO VERT is one brand that's paving the way for a more eco-conscious approach to sustainable fragrance packaging. The luxury fragrance brand is reimagining the way scents are packaged with a sustainable system that includes 100% organic and compostable packaging, including compostable caps made from natural wood and a patented cork inner system. Notably, this system eliminates the need for extraneous materials like plastic, and adhesives like glue.
The brand's five clean, genderless fragrances can be experienced in scents like Purple Noon and Vanilla Embers.
Because these industry-first fragrance caps are made with light natural wood, every single one is unique and naturally varies in color and finish.
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Trend Themes
1. Compostable Packaging - The trend of compostable packaging presents an opportunity for disruptive innovation in the fragrance industry by addressing sustainability concerns.
2. Eco-conscious Approach - The eco-conscious approach to fragrance packaging is a trend that provides an opportunity for disruptive innovation in the luxury fragrance industry.
3. Genderless Fragrances - The rise of genderless fragrances trend offers an opportunity for disruptive innovation in the fragrance industry by challenging traditional notions of scent gendering.
Industry Implications
1. Fragrance Packaging - The fragrance packaging industry can embrace the trend of compostable packaging to disrupt the market and address sustainability concerns.
2. Luxury Fragrance - The luxury fragrance industry can seize the opportunity to adopt an eco-conscious approach to packaging and differentiate themselves in the market.
3. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of genderless fragrances and create disruptive innovations that cater to a more inclusive consumer base.