The Peggy Sue Collection won the 2017 DX Emerging Designer Competition in Toronto by showcasing the company's practices that benefit the climate and advocacy for sustainable fashion. Peggy Sue Deaven-Smiltnieks sets the focus on local North American farming communities and brings ethically sourced wool, alpaca, organic cottons and recycled denim to the fashion industry. By believing in the public's knowledge of production and the supply chain, the garment's quality and the artisan's craft, the American designer has become a pioneer for the sustainable fashion movement.
Peggy Sue establishes a direct professional relationship with North American farmers, millers and artisans with the hopes of bringing value to the local fibre economy. Her line of sustainable fashion is made in Canada and the garment's fibres are 100% traceable— from the wool to the wooden buttons. The aesthetic of this ethical luxury brand concentrates itself in intelligent and elegant design. The efforts and thoughtful methods of the Peggy Sue Collection build a new connection between the wearer and the farmer. Thus, it not only promotes sustainable fashion through eco-minded practices, but also accents individual relationships between the people involved in the artistic and economic processes.
Ethical Luxury Fashion
The Award-Winning Peggy Sue Collection Connects Consumers and Farmers
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Explore innovative materials and production methods to create fashion items that are environmentally friendly and ethically sourced.
2. Locally Sourced - Disruptive innovation opportunity: Develop platforms and networks that connect fashion brands directly with local farmers, millers, and artisans to promote the local economy and create transparency in the supply chain.
3. Traceability - Disruptive innovation opportunity: Implement blockchain or other technological solutions to provide consumers with accurate and verifiable information about the origin and production process of fashion products.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate sustainable practices and materials into the fashion industry to create a more environmentally conscious and socially responsible sector.
2. Textile - Disruptive innovation opportunity: Develop innovative ways to produce textiles using sustainable fibers and processes that minimize environmental impact.
3. Agriculture - Disruptive innovation opportunity: Explore new business models that connect farmers directly with fashion brands, creating a sustainable agricultural economy and reducing the reliance on conventional farming practices.