DEVIL-DOG is working on a new project called SET, which is an acronym for three qualities of sustainable denim it will be building into its styles for Fall 2020; SET stands for: Sustainable Materials, Eco-Friendly Production Methods and Transparent Sourcing.
While DEVIL-DOG has been using sustainable materials and transparent sourcing practices for its many years in business, Sean Connelly, VP of Merchandising and Sales, says that "The new 'SET' development allows us to take it one step further, deconstructing a garment, and allowing us to look at every element and replace it with a more sustainable option." This means that generic cotton will be replaced with recycled, US Trust or BCI, or regular paper could be swapped out for jacron or recycled paper. SET will also introduce denim styles that have fewer pieces of hardware, patches and labels, or styles that can be produced in a simpler way.
Sustainable Denim Projects
DEVIL-DOG's 'SET' Project Explores Three Sustainability Goals
Trend Themes
1. Sustainable Materials - Disruptive innovation opportunity: Developing new sustainable materials to replace generic cotton, such as recycled options, US Trust, or BCI.
2. Eco-friendly Production Methods - Disruptive innovation opportunity: Exploring production techniques that minimize the use of hardware, patches, and labels or finding simpler ways to produce denim styles.
3. Transparent Sourcing - Disruptive innovation opportunity: Implementing transparent sourcing practices to ensure ethical and responsible manufacturing processes.
Industry Implications
1. Textile Manufacturing - Disruptive innovation opportunity: Transforming the textile manufacturing industry by adopting sustainable materials and eco-friendly production methods to create sustainable denim.
2. Fashion Retail - Disruptive innovation opportunity: Offering consumers transparently sourced and sustainable denim products to meet the growing demand for eco-conscious fashion.
3. Sustainable Fashion - Disruptive innovation opportunity: Driving the sustainable fashion movement by incorporating sustainable materials, eco-friendly production methods, and transparent sourcing in denim manufacturing.