As of the end of the month and onwards, OREO will now only be using sustainable cocoa in its biscuits. The sustainably sourced ingredient is set to come out of the brand's Cocoa Life initiative, which aims to support and empower cocoa farmers across the supply chain. As president Glenn Caton of Northern Europe at Mondelēz International sees it: "through Cocoa Life, we want to become an accountable partner for our cocoa farmers, not just a buyer. Cocoa Life truly transforms communities by delivering real and measurable improvements for cocoa farmers."
By the end of the year, all OREO products are set to have packaging designs that include the Cocoa Life logo, making it easy for consumers to see how their purchasing decisions have the potential to positively impact lives beyond their own.
Sustainable Cocoa Cookies
OREO Will Now Only Use Sustainable Cocoa in Its Biscuits Going Forward
Trend Themes
1. Sustainable Cocoa Sourcing - Opportunity for companies to adopt sustainable cocoa sourcing practices to support and empower cocoa farmers.
2. Cocoa Life Initiative - Opportunity to create initiatives like Cocoa Life that drive real and measurable improvements for cocoa farmers.
3. Transparent Packaging Design - Opportunity for brands to incorporate packaging designs featuring sustainability logos to educate and empower consumers to make responsible purchasing decisions.
Industry Implications
1. Food Manufacturing - Opportunity for the food manufacturing industry to adopt sustainable sourcing practices and support ethical supply chains.
2. Agriculture - Opportunity for agricultural companies to invest in programs that empower cocoa farmers and promote sustainable cultivation practices.
3. Packaging Design - Opportunity for packaging design companies to create innovative and informative designs that promote sustainability and responsible consumption.