Nike is highlighting its sustainability-focused products on its website in celebration of Earth Day. Sustainability-focused products will be highlighted on the company website with the new ‘Shop Sustainable Materials,’ filter. Additionally, the company created Sunburst branding that will be included in sustainable products and in stores to identify these items. In order to receive this branding, the product will be required to be made from at least half sustainable fabrics.
The company also spoke about its new initiative to highlight eco-friendly products, "It is fuel to continue building on decades of advancing sustainability and setting bold goals for the future. From creating innovative ways to recycle shoes nearly 30 years ago to recent measures that address climate change, Nike has long been committed to helping protect the planet to create a better future for sport. After all, there is no finish line."
Sustainability-Focused Clothing Badges
Nike Created Branding for Sustainability-Focused Products
Trend Themes
1. Sustainability-focused Branding - Opportunity for companies to create branding and labels for eco-friendly products to increase consumer appeal and awareness.
2. Environmentally-conscious E-commerce Filters - Opportunity for companies to introduce sustainability filters to their e-commerce platforms to guide customers that are environmentally conscious.
3. Half Sustainable Fabrics Products - Opportunity for companies to increase the usage of sustainable fabrics in their products.
Industry Implications
1. Fashion Industry - Opportunity to develop eco-friendly clothing, shoes, and accessories to meet the rising demand for sustainable fashion.
2. Retail Industry - Opportunity for retail companies to introduce environmental filters to their e-commerce platforms or modify in-store displays to highlight eco-friendly products.
3. Textile Industry - Opportunity to research and develop sustainable fabrics to create high-quality, sustainable products and encourage the industry to move towards sustainable sourcing and production methods.