Strange Surveys
Leaders buy more Sneakers
A survey of 7,500 has found that people who buy more than three pairs of sneakers a year are 61 percent more likely to have the qualities of a modern leader. Additionally multi-sneaker buyers were 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous. You heard it, be a leader, go out and buy those $185 Air Jordan XX3 and a pair of original Adidas Superstar II's. It's for your career, stupid! And you've been wondering why you never get anywhere!
Trend Themes
1. Sneaker Collecting - Disruptive innovation opportunity: Develop a platform for sneaker collectors to buy, sell, and trade rare sneakers, leveraging the connection between sneaker collecting and leadership qualities.
2. Leadership Personal Branding - Disruptive innovation opportunity: Create a service that helps individuals build their personal brand as a leader through their sneaker collection and style.
3. Psychological Insights of Consumer Behavior - Disruptive innovation opportunity: Use consumer survey data to identify and analyze psychological traits and behaviors related to specific buying patterns, such as sneaker purchases and leadership qualities.
Industry Implications
1. Online Sneaker Retail - Disruptive innovation opportunity: Develop an online retail platform that caters specifically to sneaker enthusiasts and collectors, offering a curated selection of limited-edition sneakers.
2. Personal Branding Services - Disruptive innovation opportunity: Create a personalized service that helps individuals build their personal brand and develop leadership qualities, leveraging their fashion choices and sneaker collection.
3. Market Research and Insights - Disruptive innovation opportunity: Develop advanced market research tools and techniques to uncover psychological insights into consumer behavior, enabling businesses to better understand their target audience and tailor marketing strategies accordingly.