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Sure Launches an E-commerce Insurance Solution for Merchants

Backed by technology provider Sure, Retrace is a solution for online retailers to provide clients with embedded one-click insurance and protection at the point of transaction. With Retrace's return shipment security, retailers can enhance their consumers' shopping experience while lowering their return shipping expenses.

Using Retrace's collection of APIs, retailers can incorporate insurance and protection for a range of use cases, including e-commerce returns, travel insurance, and product warrant protection, at any stage of the buying process. This helps promote "frictionless" customer and merchant experiences when purchasing products.

E-commerce merchants have a significant likelihood of witnessing an improvement in their average order value and customer satisfaction when consumers know that they can return purchased things without bearing the cost of expensive shipping returns and other delivery-related issues.
Trend Themes
1. Embedding Insurance - Retrace's one-click insurance and protection solution suggests an opportunity to embed insurance in e-commerce transactions.
2. Frictionless Customer Experience - Providing embedded insurance and protection manifest an opportunity to create frictionless customer experiences in e-commerce.
3. Api-enabled Insurance Solutions - Retrace's API collection demonstrates an opportunity for businesses to use API-enabled insurance solutions to enhance their e-commerce offerings.
Industry Implications
1. E-commerce - Retrace's solution suggests opportunities for the e-commerce industry to lower shipment expenses while enhancing customer experiences through insurance and protection.
2. Insurance - Retrace's technology suggests opportunities for the insurance industry to implement API-enabled solutions to enhance frictionless customer experiences.
3. Retail - Retrace's solution demonstrates opportunities for the retail industry to enhance customer experiences by embedding insurance in transactions and lowering return shipment expenses.

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