As part of its SS20 accessories offering, Supreme has unveiled an unusual and edible product -- a Supreme Oreo Cookie. The premium streetwear brand announced the new collaboration via Twitter, stating "Supreme x @Oreo Coming Soon."
According to the brand, the new Supreme Oreo cookie will be doubled-stuffed and packaged in a 3-cookie pack and consumers can get their hands on the luxury cookies at Supreme stores across the world. Priced at $8 USD, this luxury branded cookie is expected to be released later this month.
This unique collaboration speaks to consumers' need for exclusive and novel products from brands. By expanding its portfolio to include food, Supreme is setting itself apart from competitors while increasing brand awareness.
Luxury Fashion-Branded Cookies
Supreme Unvieled an $8 Oreo Cookie as Part of Its Spring Series
Trend Themes
1. Luxury Food Collaborations - Partnering with food and beverage brands to create luxury food products allows fashion brands to tap into new markets and create unique experiences for consumers.
2. Brand Extensions - Expanding into new product categories, such as food, can help brands differentiate themselves and attract new customers.
3. Experiential Marketing - Creating limited edition and exclusive products like luxury fashion-branded cookies can generate buzz and drive consumer engagement with the brand.
Industry Implications
1. Fashion - Fashion brands can leverage food collaborations to connect with a wider audience and explore new revenue streams.
2. Food and Beverage - Partnering with fashion brands to create luxury food products presents an opportunity for the food and beverage industry to offer unique and premium experiences to consumers.
3. Marketing and Advertising - Creating and promoting limited edition and exclusive products can provide marketing agencies with opportunities to drive brand awareness and engagement through experiential campaigns.