Supreme and True Religion are the latest two brands to join forces as the two streetwear experts merge their expertise onto a special set of designs together. The collaborative capsule features the iconic smiling Buddha motif true to True Religion seen alongside the SUPREME branding detail.
The duo feature streetwear silhouettes that are detailed with branding emblems that are true to both contributing efforts. To first showcase the designs, Supreme rider Tyshawn Jones was seen rocking the pieces in New York. He wore a special zippered hoodie complete in purple before it is accented with the two branding details over the front of the piece. The capsule is set to join the ongoing Fall/Winter 2021 season.
Denim-Incorporated Streetwear Capsules
Supreme and True Religion Join Forces for the First Time
Trend Themes
1. Streetwear-brand Collaborations - This trend emphasizes on the importance of brand collaborations within the streetwear industry, allowing for the creation of unique and exclusive designs.
2. Denim-integrated Streetwear - This trend showcases the increasing popularity of incorporating denim in streetwear designs, opening up opportunities for the denim industry to enter the streetwear market.
3. Brand Iconography in Streetwear - This trend highlights the significance of brand iconography in streetwear designs, paving the way for digital branding innovations in the fashion and marketing industry.
Industry Implications
1. Fashion - The fashion industry can take advantage of the collaborative nature of streetwear and explore new and exciting designs through partnerships with other brands.
2. Streetwear - The streetwear industry can continue to innovate by incorporating different materials, such as denim, into their designs for a more diverse and unique product offering.
3. Marketing - Through the incorporation of brand iconography in streetwear designs, the marketing industry can explore the potential of digital branding and its impact on customer engagement.