Supreme and The North Face work in collaboration once again, this time for the Spring/Summer 2020 season. The latest capsule draws design inspiration from one of New York's most iconic landmarks, the Statue of Liberty. The duo unveil an impressive set featuring hoodies, tees, waterproof backpacks, lightweight Mountain jackets, and the insulated Baltoro jacket.
The entire seasonal range is adorned with co-branded accents, with the spotlight hitting the Baltoro jacket of the range. This was exclusively designed to be a part of the collection and it is packed with down filling for warmth, constructed with nylon for water-resisting elements, and has a insulated packable hood. The series of tees and hoodies also feature graphics of the Statue of Liberty and the colorways highlight white, black, red, and yellow.
New York Landmark-Inspired Fashion
Supreme and The North Dace Work in Collaboration Once Again
Trend Themes
1. Landmark-inspired Fashion - Incorporating iconic landmarks into fashion designs presents opportunities for creative and unique collaborations between fashion and tourism industries.
2. Co-branded Accents - Collaborations between brands and designers with complementary values and aesthetics can offer opportunities to widen customer reach and increase brand recognition through co-branded accents.
3. Packable Insulated Jackets - Creating packable insulated jackets that are both functional and stylish presents opportunities for innovation in the outdoor apparel industry and for brands looking to tap into the growing trend of minimalism and sustainability in fashion.
Industry Implications
1. Fashion Industry - Incorporating landmark-inspired designs and collaborating with complementary brands can help fashion designers increase brand recognition, widen customer reach, and stand out in a crowded market.
2. Tourism Industry - Partnering with fashion brands to create landmark-inspired designs presents tourism companies with opportunities to offer unique souvenirs and attract fashion-focused customers to landmark locations.
3. Outdoor Apparel Industry - Designing packable insulated jackets presents the outdoor apparel industry with opportunities to innovate, create functional and stylish apparel, and appeal to the growing market of consumers who prioritize sustainability and minimalism in fashion.