Supreme and Levi's have teamed up once again, this time offering consumers a collection of denim statement pieces, including snakeskin-printed overalls and plaid-lined denim jackets.
The collaboration's Spring/Summer 2017 collection is made up of "trucker-inspired" items, blending day-to-day comfort wear, with high fashion. The line's aim was to re-imagine the uniform of the working class through designing it through a luxurious lens. The line is comprised of a trio of overalls, each boasting a different design including snakeskin prints in blue, purple and white iterations. Matching snakeskin-printed denim jackets were made following the same color scheme, enabling consumers to mix-and-match the similarly designed pieces.
Each item is winter-ready, offering consumers enhanced warmth with a cozy plaid lining that's both stylish and practical.
Collaborative Snakeskin-Printed Denim
Supreme and Levi's Partnered for a Winter Denim Collection
Trend Themes
1. Luxury Workwear - There is an opportunity for clothing brands to offer consumers a combination of luxury and comfort in their workwear designs.
2. Animal Print Fashion - Fashion brands can explore using animal prints in their designs to create statement pieces.
3. Collaborative Fashion - Collaborations between well-known brands can generate excitement and drive sales for both parties involved.
Industry Implications
1. Fashion - Fashion brands can use this collaboration as inspiration to create fashion collections that combine luxury and comfort.
2. Retail - Retailers can take advantage of the trend of animal prints in fashion and stock products that incorporate these designs.
3. Marketing - Marketing professionals can use this collaboration as an example of successful brand collaborations that can create a buzz in the market.