With conventionally sized bottles and boxes, most supplement packaging takes up a lot of space but Heights sets itself apart by producing sustainable packaging that's slim and easy to deliver. The brain health and wellness start-up makes supplements to support elevated cognitive performance and it is focused on using natural ingredients in their most biologically active form.
As a direct-to-consumer brand, Heights created a bottle that's not only incredible unique and memorable but also practical—it's less than 25 millimeters thick to fit through letterboxes for easy deliveries. Unlike most supplement packaging designs that are clinical and rectangular, this one boasts a soft and asymmetric shape that reminds of a thought bubble.
Letterbox-Sized Supplement Packaging
Heights Uses Bottles and Boxes That are Easily Delivered
Trend Themes
1. Slim Supplement Packaging - Opportunity for companies to create sustainable packaging that takes up less space and is easily deliverable.
2. Natural Ingredient Supplements - Demand for supplements using natural ingredients in their most biologically active form presents an opportunity for innovative product development.
3. Direct-to-consumer Brands - Companies can capitalize on the trend of direct-to-consumer brands by creating unique and practical packaging that enhances customer experience.
Industry Implications
1. Health and Wellness - Health and wellness industry can embrace slim packaging trends, offering consumers convenient and sustainable supplement options.
2. Packaging Design - Opportunity for the packaging design industry to create innovative and functional packaging solutions for supplement companies.
3. E-commerce - E-commerce industry can benefit from direct-to-consumer brands like Heights, focusing on efficient delivery and customer satisfaction.