The Supplant Company is showing off its newest ingredient, Supplant Grain & Stalk Flour, in its newest release, a limited batch of Supplant Pasta. This pasta product is made from a blend of flour that puts the stalk of the wheat plant to good use since it's ordinarily an ingredient that goes to waste. According to the brand, this pasta is lower in calories and higher in fiber than regular pasta.
Consumer demand for sustainable products made with upcycled ingredients and by-products is on the rise. This is because consumers are becoming more aware of the environmental impact of waste and are looking for ways to reduce their personal and household contributions. As evidenced by this product, upcycling not only reduces waste but also creates products with unique selling features.
Upcycled Stalk Pastas
Supplant Pasta is Made with the Grain and Stalk of the Wheat Plant
Trend Themes
1. Upcycling - Opportunities for food and beverage companies to utilize by-products and reduce waste, while appealing to consumers' demand for sustainability.
2. Sustainable Products - Growth potential for companies to create environmentally friendly products, as consumers become increasingly mindful of their impact on the environment.
3. Alternative Ingredients - Opportunities for ingredient suppliers to develop and market novel ingredients made from by-products, providing more options for manufacturers to differentiate their products.
Industry Implications
1. Food & Beverage - The food and beverage sector can benefit from upcycling and utilizing by-products, as seen with Supplant Grain & Stalk Flour in pasta.
2. Agriculture - Potential for agricultural companies to develop new markets for by-products, reducing waste and generating additional revenue.
3. Food Ingredients - Innovation opportunities for ingredient suppliers to develop and market alternative ingredients from by-products, supporting sustainable practices in the food industry.