Trend spotters from the Mintel Global New Products Database (GNPD) have predicted the trends that will hit supermarket shelves in 2007. The leading trends include:
*Natural products and exotic ingredients
*Ethical products
*Refillable packaging
*Natural cosmetics
*A return to basics
*Web-based marketing
*Cosmetic companies target men
*Traditional breakfast alternatives
*Taking advantage of the teen market
"We're talking about trends, not fads here, so we predict that all of these developments will be around for some time to come," said David Jago, director of GNPD custom solutions at Mintel"
Supermarket Trends For 2007
Supermarket Trends For 2007
Trend Themes
1. Natural and Exotic Ingredients - Opportunity for natural and exotic ingredient suppliers to meet the demand of health-conscious consumers.
2. Sustainable Packaging - Packaging companies can explore the market of eco-friendly packaging solutions to meet the demand for refillable packaging.
3. Targeting Gen Z Market - Brands can target the Gen Z market using web-based marketing strategies to attract a digitally-savvy audience.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage ethical and natural product trends to drive growth and brand loyalty.
2. Cosmetics and Personal Care - Cosmetics and personal care companies can innovate in natural and eco-friendly product lines to access the growing consumer demand for sustainable options.
3. Marketing and Advertising - Marketing and advertising firms can explore the web-based marketing trend to offer customized, interactive advertising solutions.