The superhero-inspired sneaker has been a popular genre of footwear as of late and recently, one more design is entering the ring. In celebration of the upcoming release of The Flash, BAIT has tapped PUMA for a special collaboration to commemorate the film and DC Comics' beloved character.
The superhero-inspired sneaker takes on the silhouette of PUMA's classic RS-X silhouette. As expected, the model features a striking crimson colorway and bright yellow detailing—immediately paying homage to the superhero outfit aesthetic of The Flash. BEAMS and PUMA add some black patterning on the toe and the sole of the show, further emphasizing the "sheer speed."
The Flash RS-X by BEAMS and PUMA is expected to hit stores on June 14th.
Superhero-Inspired Sneaker Designs
BAIT Redesigns PUMA’s RS-X in Celebration of The Flash
Trend Themes
1. Superhero-inspired Sneakers - Businesses can capitalize on the trend of superhero-inspired sneakers by collaborating with popular superheroes to create unique designs and limited edition releases.
2. Pop Culture Collaborations - There is an opportunity to create more limited edition sneaker collaborations with popular movies, TV shows and books to increase brand awareness and appeal to a wider audience.
3. Retro Silhouettes - Brands looking to create a buzz around their products can put a modern spin on classic or retro sneaker silhouettes that are popular among collectors and enthusiasts.
Industry Implications
1. Footwear - Footwear companies can take advantage of the superhero-inspired sneaker trend by releasing their own collaborations or creating their own unique designs.
2. Entertainment - Movie and TV show studios can partner with sneaker companies to create limited edition releases that tie in with the release of their films or shows.
3. Fashion - Fashion brands and designers can tap into the retro sneaker trend to create innovative designs that pay homage to classic silhouettes while staying on-trend with current styles.