Oats are having a bit of a moment and Nektér Juice Bar wants to incorporate the hearty breakfast staple into its menu with the introduction of a new Superfood Oats category.
Nektér's new Superfood Oats is a menu category that was created to celebrate the brand's 10th anniversary this October. The new offering is made from gluten-free, slow-cooked steel cut oats, which is high in both protein and fiber. In total, there are four new Superfood Oats selections to choose from, including one topped with almond butter and bananas, and another made with tart green apples, dates, and cinnamon.
While many other chain restaurants offer oatmeal, these offerings often include unnecessary fat, added sugars, and other processed and artificial ingredients. As Nektér Juice Bar CEO and Co-Founder Steve Schulze explains: "Just as we did with the legacy juice bar space 10 years ago, we saw an opportunity to transform yet another favorite American comfort food into a truly healthy and beneficial meal."
Slow-Cooked Superfood Oats
Nektér Juice Bar Just Introduced a New Superfood Oats Category
Trend Themes
1. Superfood Oats Category - Introducing a new category of superfood oats presents an opportunity for brands to satisfy customers' appetite for healthy meal options.
2. Gluten-free Breakfast Alternatives - As more people choose gluten-free lifestyles due to health concerns, offering gluten-free breakfast options such as slow-cooked steel cut oats can offer a competitive edge.
3. Clean Ingredient Breakfasts - Consumers are increasingly looking for clean and healthy ingredients in their food, creating a market opportunity for companies to provide nutritious breakfast options.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the increasing demand for breakfast options made with healthy ingredients such as slow-cooked superfood oats.
2. Quick Service Restaurant Industry - Quick service restaurants can differentiate themselves by incorporating new and healthy breakfast options into their menus such as gluten-free and clean ingredient breakfasts.
3. Hospitality Industry - Hotels and resorts can attract health-conscious guests by offering superfood oats as part of their breakfast menu.