This summer, SunnyD has your hydration needs covered with two tasty new drinks: SunnyD Watermelon and SunnyD Lemonade. While the brand has always been known for its tangy orange drink, the new flavors give SunnyD a refreshing update for the summer season.
For a limited time, consumers can get their hands on SunnyD in the new Watermelon and Lemonade flavors. Both contain 100 percent of your daily recommended Vitamin C intake and the new SunnyD Watermelon flavor is described as "a delicious way to kick up your feet and enjoy the day."
For even more summer fun, SunnyD is also running a SunnyD Flavors of Summer Sweepstakes. Customers simply enter the UPC code from their bottle of SunnyD Watermelon or SunnyD Lemonade and they could win everything from sunglasses to $5,000 cash.
Summer-Ready Watermelon Juices
SunnyD Watermelon is Here for Summer 2019
Trend Themes
1. Refreshing Fruit Flavors - The introduction of SunnyD Watermelon and Lemonade drinks demonstrates the trend of brands offering refreshing fruit flavors in their beverage products.
2. Hydration Innovation - The launch of SunnyD Watermelon and Lemonade drinks presents an opportunity for the beverage industry to explore creative and innovative ways to provide hydration options to consumers.
3. Limited Time Offerings - The limited-time availability of SunnyD Watermelon and Lemonade flavors reflects the trend of brands introducing exclusive and unique products to create excitement and drive sales.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from the trend of offering refreshing fruit flavors by developing and launching their own innovative fruit-based drink products.
2. Food and Beverage Retail - Food and beverage retailers can leverage the popularity of limited-time offerings like SunnyD Watermelon and Lemonade to attract and engage customers, driving sales and brand loyalty.
3. Promotional Marketing - Promotional marketing agencies can help brands like SunnyD in running sweepstakes and other promotional campaigns to create buzz and incentivize customer participation.