Unilever's Sundial Brands is paying homage to Black beauty icon Madam C.J. Walker, who became one of the first self-made millionaire women after launching her namesake brand. The brand is collaborating with Walmart for the new launch, aptly named Madam by Madam C.J. Walker.
The collection is designed for textured hair and includes 11 new products. Each product is formulated with damage-defying ingredients designed to respect and protect textured, curly, and coiled hair. The Madam by Madam C.J. Walker range introduces the brand's new Scalp to Strand System. The system's proprietary technology helps repair and strengthen the hair from the roots to the ends. It is suitable for heated, relaxed, natural, and protective hair styles.
WOC Haircare Brands
Sundial Pays Tribute to Madam C.J. Walker with Products for Textured Hair
Trend Themes
1. Madam by Madam C.J. Walker Product Line - Creating product lines to honor pioneers and icons in a specific industry.
2. Damage-defying Textured Hair Products - Developing hair products that are specifically formulated to protect and respect textured, curly, and coiled hair.
3. Scalp to Strand System Technology - Innovating ways to repair and strengthen hair from the roots to the ends.
Industry Implications
1. Hair Care - Exploring the hair care industry to offer better products and solutions for textured hair.
2. Beauty - Creating beauty products that cater to specific hair types for a more inclusive and diverse approach.
3. Retail - Partnering with retailers to increase accessibility to and awareness of products for an underserved market.