Fashion label Sundae School showcased its latest 'Chapter 3: (Weed Scholar)' collection for the Spring/Summer 2019 season at New York Fashion Week Men's. The New York and Seoul-based label drew inspiration from both weed culture and academia. There is also a spotlight that hits Asian countercultures and that shows through the premium apparel and accessories selection adorned with graphics and Korean heritage cut details. The third series explores the aforementioned juxtaposing themes of both cannabis and academia.
The color palette sees a range of earthy hues such as olive, navy blue, charcoal, taupe and some vibrant patterns by Korean artist Yeonbun. A key piece from the range in the Korean hanbok options designed to have sections that can hold lighters and papers.
Cannabis Celebratory Apparel
Sundae School's 'Chapter 3: (Weed Scholar)' Highlights Unique Cuts
Trend Themes
1. Marijuana-inspired Fashion - The fashion industry can capitalize on the growing acceptance and popularity of marijuana by creating apparel that celebrates the culture and imagery of cannabis.
2. Cultural Fusion - Designers can explore the combination of different cultural elements, like Sundae School did with Asian countercultures and academic themes, to create unique and captivating fashion collections.
3. Functional Fashion - There is an opportunity for designers to create innovative fashion items, such as the Korean hanbok with built-in compartments for lighters and papers, that serve practical purposes while also being stylish.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt traditional fashion norms by embracing cannabis culture and incorporating it into apparel designs.
2. Art and Design - Artists and designers can collaborate to create visually stunning and culturally diverse patterns and graphics, like the ones showcased by Korean artist Yeonbun in Sundae School's collection.
3. Marijuana Products - With the increasing legalization of marijuana, there is an opportunity for the creation of innovative accessories specifically designed for cannabis enthusiasts, such as custom lighters and storage compartments.