Vancouver-based coffee brand 49th Parallel recently announced the introduction of a new specialty coffee just in time for summer -- 'Summer School' roast. With notes of Honey, Orange, and Pear, the Summer School roast is an ideal summer coffee and can be enjoyed either hot or iced.
49th Parallel emphasizes direct trade coffee sourcing as a core value. To ensure maximum freshness, the company's expert roasters meticulously roast coffee beans the company sources directly from farmers in small batches in Vancouver. The beans are sourced from the finest origins around the world. Its superior specialty grade quality coffee products are the result of cultivated relationships and processes continually refined over time while remaining accessible to everyday consumers.
As Reid Adrian, Head of eCommerce explains, "Our goal with 49thcoffee.com is to bring the craft of specialty coffee to
at-home coffee drinkers of all types – experts, explorers, or casual drinkers. Many people fell in love with 49th Parallel
after experiencing the superior taste of our coffees through our beloved cafes; and 49thcoffee.com allows us to bring our full menu of classics, rotating single origins and limited releases to coffee drinkers nationwide."
49th Parallel’s coffee is available in specialty grocers, cafes, and online, offering an incredible at-home experience across the nation.
Summer School-Themed Coffees
49th Parallel Expands its Portfolio with the Summer School Roast
Trend Themes
1. Summer-themed Coffee Flavors - 49th Parallel expands its portfolio with Summer School roast and other flavors to come, catering to the demand for seasonal and fun coffee experiences.
2. Direct Trade Coffee Sourcing - 49th Parallel's core value on ethical and fresh coffee sourcing is becoming a trend across coffee brands as consumers become more conscious of their purchases.
3. E-commerce for Specialty Coffee - 49th Parallel's expansion into online sales reveals the opportunity to deliver specialty coffee to consumers nationwide and create new revenue streams for coffee brands.
Industry Implications
1. Coffee - Specialty coffee industry, particularly coffee brands emphasizing sustainable, ethical, and direct trade sourcing, should continue exploring unique coffee blends and flavors that cater to the seasonal and experiential demand of consumers.
2. E-commerce - The direct-to-consumer approach enables specialty coffee brands to reach wider audiences in the online marketplace, with opportunities to collaborate with other online retailers to enhance the overall coffee consumer experience.
3. Hospitality - As coffee shops and cafes face reduced foot traffic, coffee brands can collaborate with hotels, resorts, and restaurants to offer more specialty coffee experiences and expand their networks beyond traditional coffee shops.