Japanese footwear label Suicoke branches out to the world of wearables with the latest launch. Following its usual design language, it features a wide selection of cozy designs. The genderless shapes are high-quality and adorned in a versatile tonal palette.
The minimally designed pieces are made possible with the help of Roopa and the new garments include shorts, tees, sweatpants, sweaters, hoodies, and more. All of the designs are constructed from a slew of cushy cotton materials for a sturdy build. The apparel goes through a monochromatic dyeing process in muted options of black or gray, or bolder options of light blue, red, yellow, and navy blue. The new capsule is now available to shop online.
Woven Cozy Inaugural Apparel
Suicoke Prepares to Launch its First-Ever Apparel Designs
Trend Themes
1. Versatile Genderless Designs - Suicoke's genderless and versatile apparel designs offer an opportunity to disrupt the traditional gender marketing approach of the fashion industry.
2. Cushy Cotton Materials - The use of cushy cotton materials in Suicoke's apparel line presents an opportunity to disrupt synthetic and traditional fabric apparel options.
3. Monochromatic Dyeing Process - The monochromatic dyeing process incorporated into Suicoke's apparel line presents an opportunity for other fashion brands to create unique and bold color palettes for their own products.
Industry Implications
1. Fashion - Suicoke's exploration into the world of wearables and branching out from just footwear creates opportunities for other footwear companies to expand their product lines.
2. Athletic Apparel - The launch of Suicoke's cozy and comfy sweaters, hoodies and sweatpants could disrupt the athletic apparel industry by offering a new approach to athletic wear styling with a focus on materials.
3. E-commerce - Suicoke's online availability allows for opportunities to disrupt the traditional brick and mortar store approach to fashion and apparel shopping.