Subscription-Only Restaurants

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Omar’s La Boite is a Speak-Easy Style Club That Adopted a New Model

Many dining establishments and bars have been struggling with the government-imposed COVID-19 restrictions and while some have closed, others are banking on new models of operation—like ghost kitchens or subscription-only restaurant models. Omar’s La Boite, located on the Lower East Side of Manhattan is one such establishment. Defined as a "speak-easy style supper club," the brand has adopted a very well-planned subscription model that is geared toward enticing the Millennial generation or consumers who crave exclusivity, luxury, and a little bit of fun. Prices start at $1,500 USD annually and can be purchased online. With one, a guest can receive access to cocktail parties, special multi-course dinner menus, as well as live music from a variety of talents like cabaret singers, DJs, and even dancers.
Trend Themes
1. Subscription-only Restaurants - Restaurants offering exclusive subscription models to attract younger generations and consumers who crave luxury and exclusivity.
2. Ghost Kitchens - Alternative models of operation for restaurants experiencing difficulties with the government-imposed COVID-19 restrictions.
3. Experiential Dining - Creating unique dining experiences that incorporate special menus, live music and other forms of entertainment to attract customers.
Industry Implications
1. Food and Beverage - Food and beverage establishments adapting to new models of operation to stay afloat and cater to changing consumer preferences.
2. Hospitality - The hospitality industry exploring new ways to deliver luxury, exclusivity and unique experiences to clients.
3. Entertainment - Entertainment industry partnering with restaurants to enhance dining experiences and provide entertainment options for customers.

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