Subaru has decided to ride the wave of popularity that is "the badge" by offering a Subaru Badge of Ownership program. This program offers merit badges to Subaru owners. Everyone else need not apply.
The Subaru Badge of Ownership program offers badges for such things as endurance (100k mile badge) and outdoor activities. Subaru bills itself as an outdoorsy car company with a fiercely loyal following, so I expect these merit badges to be well received. Other manufacturers could take a lesson from Subaru. Sometimes simple customer outreach (in badge form) is all you need.
Automobile Merit Badges
The Subaru Badge of Ownership Lets You Show off Your Subaru's Achievement
Trend Themes
1. Badge of Ownership - Manufacturers can explore the potential of offering unique badges to their customers as a way to build loyalty and engagement.
2. Customer Outreach - Brands can consider simple customer outreach strategies, such as badge programs, to establish a stronger connection with their customers.
3. Merit Badges - Creating merit badges for customers can be a fun and engaging way to recognize their achievements while promoting brand loyalty.
Industry Implications
1. Automotive - Automotive manufacturers can leverage badge programs to enhance customer engagement and boost brand loyalty.
2. Outdoor Gear - Companies in the outdoor gear industry can explore the idea of creating merit badges to celebrate customers' outdoor activities and accomplishments.
3. Retail - Retailers can consider implementing badge programs to recognize their customers' loyalty and celebrate their milestones.