In the designer-eat-designer world of the fashion industry, hems rise and clothes become outrageous to simply make an impact. Recently, the only thing more extreme than the clothes are the crazy makeup looks on models. We've seen the feathers and stuffed toys on heads, but what about Styrofoam masks?
Models at the Ricardo Andres LAB show in Lisbon sported fresh colors, diverse materials and what looked like Styrofoam masks on their faces. Though it may prove difficult to get over the initial shock factor, don’t forget to check out the modern, clean-cut designs.
Styrofoam Model Masks
Ricardo Andres LAB Spring/Summer 2011 Show in Lisbon is a Bit Bizarre
Trend Themes
1. Outrageous Makeup Looks - Opportunities for makeup companies to develop innovative and unusual products to cater to adventurous customers and capitalize on the trend of pushing boundaries in the fashion industry.
2. Experimental Materials in Fashion - Opportunities for eco-friendly materials development companies to introduce Styrofoam alternatives and creative use of existing recyclable materials in the fashion industry.
3. Elevated Fashion Presentation - Opportunities for event and production companies to push the limits of traditional fashion shows by introducing new elements such as elaborate makeup looks and unconventional materials in the runway presentation.
Industry Implications
1. Makeup - The makeup industry can benefit from the trend of outrageous makeup looks by creating innovative products that cater to adventurous customers who are willing to experiment with unique and unusual makeup looks.
2. Sustainable Materials - Companies specializing in eco-friendly and sustainable materials can introduce innovative Styrofoam alternatives and other recyclable materials to be used in the fashion industry.
3. Event Production - Opportunities for event production companies to introduce new elements into traditional fashion shows by collaborating with designers to create shows that feature creative use of materials and elaborate makeup looks.