Luxury Felt Cases

With Hard Graft's Single Snap Closure, You Have Nothing to Lose

This is Hard Graft’s brilliantly simple, handmade New High collection to embrace all your daily necessities, from your Macbook, iPhone and iPod to magazines, documents and camera. It’s a seat belt-like parachute support for your gadgets that doubles as a modern version of man’s purse. Perfect for everyone.

The collection ranges from The Y MacBook sleeve, U moleskin case for the large planners, U add-on pouch with a single snap closure keep your cables, passport, charger, camera, to a Y phone case. Just check out the photos above.

New High is elegant, merging past and present. Made of 100% pure new wool felt, it’s sturdy yet soft, water repellent, shock-absorbing and environmentally friendly. It has a carefully selected, beautiful patina and skin structure which matures over time. It uses the brilliant slogan, "You lose what you don’t hold".
Trend Themes
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Industry Implications
1. Fashion and Accessories - Disruptive innovation opportunity: Combine fashion and technology to create stylish and functional accessories that cater to the modern consumer.
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