A brand-new stylish eyewear capsule extends the collaboration between contemporary brand RAEN Eyewear and Ambassador Mikey February. The new Zafrique Ensemble® collection draws inspiration from the free surfer's South African roots and " the cosmic sounds of 60s-era psych-jazz. the cosmic sounds of 60s-era psych-jazz." The result is a "fresh [and] free-spirited" stylish eyewear capsule that is fun and timeless.
Mikey February spoke about this collaboration with RAEN and the inspiration behind it: "I wanted to create something that embodied a sense of freedom, independence, and liberation, and the new addition of ZELTI to the collection does just that."
There are seven new silhouettes in the Zafrique Ensemble® collection, including the Zelti model in five colorways, the Phonos, and the Mystiq. Consumers can try them on virtually on the RAEN Eyewear website.
Free-Spirited Eyewear Collection
Raen Releases a New Stylish Eyewear Capsule with Mikey February
Trend Themes
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Stylish Eyewear Capsules — There is a growing trend in the eyewear industry to collaborate with celebrities or brand ambassadors to release stylish eyewear capsule collections that cater to specific fashion tastes and cultures.
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Virtual Try-ons — More eyewear brands are investing in virtual try-on technology to improve the online shopping experience and help customers make informed purchase decisions, especially during the pandemic.
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Cultural Inspiration — Eyewear brands are drawing inspiration from different cultures around the world to create unique and original collections that speak to customers' interests and styles.
Industry Implications
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Fashion & Apparel — The fashion and apparel industry can explore collaborations with famous figures or influencers to release capsule collections that cater to specific cultures or trends, like the Zafrique Ensemble® collection.
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E-commerce & Retail — E-commerce and retail companies can benefit from investing in virtual try-on technology to offer customers a better shopping experience, especially for products like eyewear that require physical fittings.
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Tourism & Travel — Tourism and travel companies can partner with eyewear brands to release collections inspired by different countries or regions, creating a unique and memorable souvenir for travelers to buy and wear.