Edgy clothing line Stussy has teamed up with street artist REAS to produce a capsule clothing collection.
This Stussy X REAS collection will become available in July online at Stussy.com as well as in their chapter stores.
Stussy is widely known for their fun collaborations and the Stussy X REAS collection will include apparel, accessories, and collectible Medicom Toy toys for Summer 2009.
Implications - With graffiti art accepted by the mainstream, many brands are capitalizing on its success. Street art has finally been given the credit it deserves thanks to artists like Banksy who prove that this artistic medium is more than just vandalism. Since then, designers are putting elements of this urban art onto products that have that street edge consumers are looking for.
Gnarly Graffiti Caps
Stussy X REAS Capsule Collection is Sick for the Street
Trend Themes
1. Graffiti-inspired Fashion - The collaboration between Stussy and REAS highlights the growing trend of incorporating graffiti art into clothing and accessories.
2. Mainstream Acceptance of Street Art - The success of graffiti artists like Banksy has led to a greater acceptance of street art in mainstream culture, creating opportunities for brands to incorporate urban art into their products.
3. Collaborative Capsule Collections - The Stussy X REAS collaboration is part of a larger trend of brands teaming up with artists to create limited edition collections, appealing to consumers who are looking for unique and exclusive products.
Industry Implications
1. Fashion and Apparel - The fashion industry can explore graffiti-inspired designs to cater to a demographic that appreciates street art culture.
2. Streetwear - Streetwear brands can leverage the growing popularity of graffiti-inspired fashion to provide edgy and urban clothing options.
3. Art and Design - Art and design industries can embrace the mainstream acceptance of street art by incorporating graffiti elements into various products, from home decor to stationery.