Stussy’s women Spring/Summer 2013 collection features fashion pieces inspired by sun-drenched beach days and the carefree surfing lifestyle.
The collection features graphic t-shirts, floral dresses, baggy tanks, beach shorts, beach towels and bathing suits. The lookbook video features models lounging and dancing around carelessly in various Polaroid-ready settings such as the beach, skate ramps, launderette and a chaotic beach babe bedroom.
The collection leverages the lighthearted lifestyle of the teen years and radiates it through the fashion pieces that look effortlessly stunning on the model.
The lookbook video communicates the brand's target audience and identity acutely, and makes the audience wish it was summer already. For those who cannot wait to go shopping for the warm and gorgeous season, Stussy has some great pieces on the shelves for your next visit.
Chaotic Coastal Lookbooks
Stussy’s Women Spring/Summer 2013 Line Brings Back Beach & Surf
Trend Themes
1. Beach-inspired Fashion - There is an opportunity for fashion companies to create more beach-inspired clothing and accessories.
2. Youthful Lifestyle Fashion - There is an opportunity for clothing brands to create fashion pieces that reflect a youthful, carefree lifestyle.
3. Lifestyle-inspired Lookbooks - There is an opportunity for fashion brands to create lookbooks that communicate their brand's identity and target audience acutely through lifestyle-inspired visuals.
Industry Implications
1. Fashion - Fashion companies can leverage the inspiration from beach and surf culture to create summer collections and accessories.
2. Retail - Retail companies can capitalize on the desire for summer and beach-inspired fashion by showcasing related items in store and online.
3. Advertising - Advertising companies can collaborate with fashion brands to create lifestyle-inspired lookbooks and videos that attract target demographics and communicate brand identity.