In an effort to reach college-aged consumers, pureLYFT, has begun recruiting student ambassadors to promote its caffeinated stir sticks on campuses across the country. Not only do these ambassadors make sure the products are available to college students, but they also leverage the power of social media to extend brand awareness beyond their immediate campus setting.
pureLYFT is an all-natural caffeine stir stick that can be mixed into nearly any beverage. The product is particularly targeted at young consumers who are often looking for an extra energy boost when studying or before a night out with friends.
To make sure that its target audience is aware of the product, pureLYFT has hired dozens of student ambassadors to give out a weekly supply of 20 stir sticks on campus in places such as the library, cafeteria or sports arenas. The brand largely looks for ambassadors with extensive social media followings, whose use of the product is sure to be noticed by followers attending other institutions where brand ambassadors may not be present.
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
Trend Themes
1. Influencer Marketing - pureLYFT leverages the power of student ambassadors with large social media followings to extend brand awareness beyond their immediate campus setting.
2. Experiential Marketing - pureLYFT uses on-campus marketing campaigns to actively engage college students and create memorable brand experiences.
3. Targeted Advertising - pureLYFT recruits student ambassadors to distribute its caffeinated stir sticks on college campuses, ensuring that its target audience of young consumers is reached.
Industry Implications
1. Beverage - pureLYFT's all-natural caffeine stir sticks target young consumers who are looking for an extra energy boost when studying or socializing.
2. Event Marketing - pureLYFT's interactive on-campus marketing campaigns provide opportunities for brands to connect with college students in a memorable and engaging way.
3. Social Media Marketing - pureLYFT's use of student ambassadors with large social media followings showcases the effectiveness of influencer marketing strategies for promoting products and extending brand awareness.