There are few things that go together better than peanut butter and chocolate, and now you can enjoy the dynamic duo in the form of a Hershey’s Milk Chocolate Bar studded with Reese’s Pieces.
In perhaps one of the tastiest co-branding efforts in recent history, Hershey’s has teamed up with Reese’s to create the ultimate chocolate bar. This means that you can now enjoy the smooth, creamy taste of a Hershey’s Milk Chocolate Bar with the crunchy, nutty goodness of Reese’s Pieces candy. As senior manager of Hershey’s brand Kriston Ohm puts it, "The mashup between Hershey's Milk Chocolate and Reese's Pieces candy is an ultimate celebration of the top two iconic chocolate franchises that will melt your heart to pieces for a once-in-a-lifetime epic treat."
Candy-Studded Chocolate Bars
Hershey’s New Milk Chocolate Bar is Studded with Reese’s Pieces
Trend Themes
1. Co-branded Products - Disruptive innovation opportunity: Companies can collaborate and create unique products that combine the strengths of their individual brands.
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3. Premium Snacks - Disruptive innovation opportunity: There is a growing demand for indulgent and high-quality snacks, creating a market for premium snack products with innovative ingredients.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Companies can create new and exciting food and beverage products by combining popular brands and flavors.
2. Confectionery - Disruptive innovation opportunity: Confectionery companies can tap into the trend of flavor mashups and create unique candy products that offer unexpected taste sensations.
3. Retail - Disruptive innovation opportunity: Retailers can capitalize on the demand for premium snacks by offering a wide range of high-quality and indulgent products in their stores.