Streets by 50 is a new type of headphone designed by the world-famous rapper 50 cent. It seems as if rappers are losing no time in getting involved in the manufacturing of headphones, with examples like Beats by Dr. Dre taking over a huge marketshare of this industry.
For the design of the SMS Audio Streets by 50 package, Shane Roepe used a sleek blue and black motif, marketing it more so towards men. When the package is opened, the outline of 50 Cent's face can be seen in a slightly creepy manner. The earbuds are placed within the package with a sound wave connecting the two, which is appropriate considering the product being sold.
Soundwave Earbud Branding
Shane Roepe Designs the Packaging for 'Streets by 50'
Trend Themes
1. Rapper-designed Headphones - The trend of rapper-designed headphones is growing with opportunities to innovate through unique designs and collaborations.
2. Sleek Packaging Design - Sleek and unique packaging designs for headphones can be a disruptive innovation opportunity that attracts more buyers and sets products apart from competitors.
3. Visual Sound Representation - The use of visual sound representation, like the soundwave connecting the earbuds in the packaging, can be a trend in product marketing and branding to attract consumers through creative and unique ways of presenting product features.
Industry Implications
1. Headphone Manufacturing - Headphone manufacturing industry can capitalize on collaborations with music artists to design unique products and expand their market share.
2. Packaging Design - Packaging design industry can innovate by creating unique and sleek packaging designs that attract consumers in the headphone industry.
3. Marketing and Branding - The marketing and branding industry can create disruptive innovation opportunities that differentiate headphone products from competitors, such as using visual sound representation in packaging or creating collaborations with music artists.