At the upcoming British Street Food Awards, Hellmann's will have its own pop-up street food truck that will be serving menu items with a spotlight on reducing food waste. At the pop-up, people will be able to stop by and get a taste for the top 10 most commonly wasted food items in the UK, including carrots, potatoes, bread and more.
Some of the delectable dishes on the menu crafted by mayonnaise brand Hellmann's include cheddar bites in homemade breadcrumbs and Hellmann’s Tabasco Mayo and even a vegan potato gnocchi with rocket pesto that's paired with the brand's eggless Vegan Mayo.
As part of its efforts to bring awareness to food waste, Hellmann's will be donating to the food-redistribution project 8th Plate.
Waste-Reducing Street Food Trucks
Hellmann's Created a Menu with Commonly Wasted Food
Trend Themes
1. Food Waste Reduction - Creating menu items using commonly wasted food and promoting food waste reduction efforts.
2. Street Food Pop-ups - Using street food pop-ups to promote environmental sustainability and food waste reduction initiatives.
3. Brand Aligned CSR - Aligning corporate social responsibility efforts with the company brand for greater engagement and impact.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore food waste reduction initiatives and create innovative menu items with commonly wasted ingredients for greater environmental sustainability.
2. Hospitality - The hospitality industry can create initiatives that promote food waste reduction, including utilizing commonly wasted ingredients in menu items and partnering with food-redistribution projects.
3. Consumer Packaged Goods - Consumer packaged goods companies can align their corporate social responsibility efforts with their brand messaging to drive greater engagement and make a positive impact on societal and environmental issues.