There's a colorful new limited-time summer menu item at Starbucks called Strawberry Sunset and it was brought into existence thanks to TikTok. This refreshing beverage pairs iced green tea with the flavors of peach syrup, strawberry sauce and lemonade.
The community on TikTok is passionate about testing out secret off-menu items and sharing their creative food and beverage concoctions, and this limited-edition drink promises to provide a share-worthy item both in terms of looks and taste. Some of the most viral food and beverage creations on the platform have gone on to inspire real menu items and the exclusive nature of the items add a sense of urgency to the need to try out the new creations, fast.
Social Media-Inspired Lemonades
TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
Trend Themes
1. Social Media-driven Menu - Restaurants can utilize social media trends to create and market new menu items that appeal to their target audience.
2. Limited-edition Items - Creating exclusive, limited-edition items based on social media trends can drive customer excitement and increase sales.
3. Off-menu Creations - Restaurants can tap into the creativity of their customers by embracing off-menu items and incorporating popular creations into their official menu.
Industry Implications
1. Food and Beverage Industry - Social media has disrupted the food and beverage industry by giving customers a platform to share and discover new menu items.
2. Social Media Marketing - Social media platforms can be leveraged by marketers to identify and capitalize on emerging food and beverage trends.
3. Limited-edition Retail - Other industries, such as retail, can learn from the success of limited-edition food and beverage items and use them to create a sense of scarcity and urgency among consumers.